Kepuasan Bermain Judi Togel Online Terbaik

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Newsblogging – How to Get Readers and Google to Love Your Blog

The New News

Do you think Google should help people find articles and posts from the news companies that are suing them over copyright issues? The search giant has no choice but to send traffic to people who are willing to make their content available on generous terms, and to avoid indexing content that others claim copyright to. This has always been a factor driving online citizen journalism. It turns out that corporations, nonprofit organizations, religious groups, and political campaigns can also be journalists, and that their journalism can have just as much influence as citizen journalists or media moguls if it’s well researched and well produced.

The Origins of Newsblogging

“Newsblogging” is a term I more or less invented to describe a style of blogging we stumbled onto in 2007, and then refined at the online PR firm, Patron Saint Productions. Our process was innovative and our results were extraordinary, so I spun the service off into a separate company in 2010. I partnered with a former employee, David Reich, to create SixEstate Communications. I believe that newsblogging will rapidly spread in the coming years and we’ll see an increasing proportion of news stories produced by private organizations, not media outlets. Let me explain why this is happening.

No Time to Blog

We came up with newsblogging when we found ourselves between a rock and a hard place with the new technology. The rock is blogging. It enables “principals” — CEOs, celebrities, spokespersons, political leaders, etc. — to communicate directly with their constituents. The thing is, those constituents no longer want to hear from me, the PR guy, the intermediary. They want to hear from the Big Kahuna herself or himself. The hard place, however, is that the Big Kahunas don’t have the time or journalism skills to blog effectively. The Big Kahunas are supposed to manage people, make appearances and run companies, for the most part, not write. They don’t have the two hours of concentration required each day to research and write a post worth reading.

Ghost Blogging Gets No Respect

The answer some PR firms and marketing departments came up with was to hire ghost bloggers; but ghost blogging defeats the whole point of blogging, because readers want to hear from the Big Kahuna directly. If you don’t disclose that you’re using a ghost blogger, you violate all kinds of ethical guidelines regarding transparency, authenticity and disclosure. You risk breaking securities laws. And you risk being outed in a potentially embarrassing way. If you do disclose you’re using a ghost blogger, people lose respect for the credibility of the blog. While people are comfortable with the idea of politicians using speech writers, they’re uncomfortable with the idea of blogs using ghost bloggers, even when this fact is disclosed.

Blogging’s Increasing Importance in Marketing

For my firm, the biggest problem became that blogging is too important to leave to the principals. If the Internet is going to be how people discover and learn about your organization, and the main way of navigating the Internet is via search engines, and those search engines display a strong preference for content on blogs, well then you’d better be blogging, whether the CEO’s good at it or not, because otherwise you will become invisible over time. It’s not that blogging is a good idea; it’s blog or disappear. We found a way out of this tight jam with newsblogging.

Enter Kaiser Permanente CEO George Halvorson. Kaiser is one of the largest HMOs in the U.S. and Halvorson is the company’s outspoken leader. In 2006, he put together an outline of what he thought was a compelling plan for health care reform, published it in a book called Health Care Reform Now!, and pushed it to the center of the health care debate as U.S. presidential candidates took their stands leading to the 2008 election. We were hired to push this agenda online.

Goldman Sachs and Blog Tours

I had stopped doing blog tours after a fiasco with Goldman Sachs Vice Chairman Robert Hormats. If folks think there’s no civility at town hall meetings, they should see the comment streams when controversial figures do blog tours. The ugliest side of America is revealed in the anonymous nastiness that passes for “discussion” on the Internet. There is no way I would recommend a top CEO try to engage in an open debate on the Internet on a subject as supercharged as health care reform. The conversation becomes dominated by rude and profane people who chase the intelligent commenters away.

Newsblogging is Born

For Kaiser Permanente CEO George Halvorson, we suggested a compromise. We would produce a blog, but instead of it being ghost-written by someone pretending to be George Halvorson, we would hire a journalist to blog the news, and Halvorson would add the “color commentary” when he had time or when the news begged for it. At the time, I had George “Loki” Williams on my payroll. George runs the blog SocialGumbo — a top social media blog — and has a long history of investigative journalism at the local level. So I put him on the health care beat.

“Riding the News”

Every day, Loki would ride the news feeds for the biggest stories in health care reform, then write them up on the blog. His job was to find good journalism on the issue, summarize it and point to it on the newsblog. Rather than adding one more voice, the blog was a survey of other voices, and as such it became quite successful. How successful? The screen capture below shows the Google Blog Search results. We were the number-one “related blog” on Google for the phrase “health care reform” 30 days after we launched the blog.

The CEO Stayed Hands-Off

In 30 days, we had a top-five health care reform blog. We didn’t lose that position for a year, and only then because we stopped blogging. Our original contract was to produce the newsblog for 90 days. That became six months, then a year. In all that time, Kaiser Permanente CEO George Halvorson, never added commentary to the blog. There was no need to. In 2007, our experiment was over, and a whole new way of blogging was born: newsblogging.

It’s Not About YOU!

The way we newsblog, we don’t cover news about the company. Our focus wasn’t reporting on Kaiser Permanente. Our focus was to report on health care reform and generate awareness for Halvorson’s prescription for change. By hiring a journalist, we could be sure to get a daily post up on the blog, which is essential for search-engine visibility, but is difficult for principals to commit to. Every newsblog post contains:

1. Copyright-Permissible Image
2. Optimized Headline
3. Transparent Byline
4. News Post
5. Quote from Respected Source
6. News Citation
7. Image Citation

It’s About The News

To give an example, Loki would set up a Google Alert for “electronic medical records” to see who’s covering that issue. Electronic medical records, or EMRs, are a major part of Halvorson’s platform and have been adopted as a major plank in virtually every health care reform proposal, in part because of Halvorson’s compelling evidence about the efficiencies and improved care they generate. If Loki found someone at a credible news source who has written something about EMRs, then he’d cite him or her on the newsblog. Loki would often add quotes from George Halvorson’s writings to his posts, integrating the client’s views with the current debate online.

Optimizing a Blog Post

What makes this a complete process for us is when we hook the hired journalist in with the rest of the team. Loki suffers from spellus atrocious, which not only results in typos but also in an aversion to spell-checkers. So prior to being published, his posts were passed to an editor, the amazing Rachelle Matherne, owner of FiveByFivePR firm. Rachelle wouldn’t just fix the spelling, though. She’d fact-check, link-check, grammar-check, then optimize paragraph length, sentence length and keywords, categories, and tags. Finally, she’d tweak the headline and schedule the post for release. We got so used to Rachelle’s treatment that none of us blogs without a net anymore — it’s too dangerous.

Images That Won’t Get You Sued!

Then there’s the art department. We decided right away that every post had to have a piece of artwork that somehow went with the story, and that we had to have permission to use the art. We quickly expanded the definition of artwork to include images, video embeds, slideshows, or any other visual component. Most of the art we found through Flickr using CreativeCommons.org, but we now have several sources, both paid and free, that we draw from. We also created rules for artwork credits and citations. It’s still stunning to me to see how many blogs use copyrighted artwork without permission or citation. They are begging for trouble.

Good Content is the Best SEO

As time went on, we’ve refined the formula based on watching the stats. Every post had to have a news citation from a credible news source and a link to that source. We found that mentioning celebrities caused traffic to spike, then drop back down. It’s very seductive to analyze traffic results and engineer blog posts that pop in the Google Alerts, but the focus has to stay on good journalism. One of the main benefits of a newsblog is that it gets your viewpoint across to the media. If a journalist visits your blog and sees the posts are nothing but a bunch of keyword-laden references to celebrity news stories, it doesn’t advance your cause even though it brings traffic.

A Visibility Machine

At one point, I stepped back and looked at the beast I had created: the newsblog. What amateur blogger could compete against a professional journalist, proofreaders, copy editors, optimizers, and traffic analysts? Some amateurs can compete with pure passion. But there are only five top spots for any keyword or phrase. You have to manage several blogs to afford the overhead of a blog-polishing department, but the rewards are worth it. If you run a top-five blog, you’re not only at the top of the blog search results for your term, but you also make the Google Alerts for that term, which are sent via email to other people watching those terms.

The Power of Google Alerts

The reach of a top-five blog is stunning. You don’t only make the alerts for your target keyphrases. Because you’re a “top blog” you make the alerts for almost anything you say. If you mention a healthy restaurant on your health care blog, you might hit the alerts for the restaurant’s name because you’re a “top blog.” Your reach is also magnified by RSS, which makes it easy to parse your content. Anyone who was following the term “health care reform” using Google Alerts would see top blog posts from Kaiser Permanente’s newsblog in their daily alerts. That’s why blogging is too important to leave to chance. Blogging is the road to online visibility — if you blog effectively, your content gets visibility in numerous search engines and alerts engines.

Adding Social Networking to Newsblogging

Does this newsblogging thing sound like a juggernaut to you yet? Let’s add gasoline to fire: hook the newsblog up to Twitter, Facebook, and the other social networks. The newsblog we’ve created for the radio industry, Radio 2020, was our next big experiment. The following image shows the blog traffic graph when we added the social networking hookups at the end of 2008. When you hook the blog up to your social networks, you can blog in one place and have it appear throughout the network, as a tweet or status update, or a post.

Credible, Reliable, Transparent

If you’re like me, your head is spinning right now. How could this be possible? How could corporate journalism outscore conventional journalism? Where’s the credibility? The reliability? The transparency? In newsblogging, they’re all there. We don’t originate stories as much as call attention to them. That turns out to be a very valuable service. In fact, that’s what a good news anchor does, isn’t it? — guiding us through stories rather than being the story. Our journalism wins out because it’s better produced, more accurate, more “fair” than conventional journalism because we can’t take a stand. We’re hired guns. Our news doesn’t have the slant of the pundits or the authority of the CEOs. It’s just the news. Told well. From an organization’s perspective, transparently revealed.

Is Corporate Journalism Legitimate?

Is newsblogging good journalism? Why is Rupert Murdoch’s journalism any better than, say, the United Auto Workers’ journalism, when it comes to covering the auto industry? Both publishers have an agenda. Ratings is an agenda. The question is whether or not the agenda is revealed and whether or not the news is well reported. After seeing what passes for journalism these days — video news releases provided by corporations who pay to have them inserted as stories in newscasts, sometimes even without disclosure — newsblogging adheres to a higher standard. If your reporting is good and you’re transparent, there’s no reason your news shouldn’t have market share just because it’s produced by your organization.

Why Search Engines Love Newsblogs

Going one step further, I would add that search engines prefer news made this way to news made the old-fashioned way, with gatekeepers to stories who charge a price for admission. Search engines want to point people to the best, most authoritative matches for their searches, but if they’re prohibited from scanning the contents of your news, it makes it difficult for them to know what you have and send readers your way. On the other hand, if you produce your content on a blog, essentially copyright-free, the search engines can see it, index it, and point to it. Search engines like and reward those news providers with meaningful information and targeted traffic.

Newsblogging and PR

Newsblogging gives organizations the PR opportunity they’ve always dreamed of: the ability to tell the news your way. NewsCorp gets their say on Fox News, in The Wall Street Journal or The New York Post. Even Comedy Central gets to tell the news its way, through The Daily Show with Jon Stewart. Newsblogging allows you to tell the news your way, with a professional journalist and supporting editors and optimizers. As long as your news is well researched and well produced, and the process is transparent, you have as much credibility as the news produced by these corporations. And you’ll be rewarded with a premiere position in the search results for your target keywords.

10 Reasons to Add a Blog

It wasn’t that long ago that blogs were strictly for geeks – men and women who spent their days living in the virtual world of the W3. But things change quickly on the world wide web and today, anyone can build a blog – with a single click!

But why build a blog? Why make a blog a part of your web site? Isn’t it just one more thing to worry about, one more thing that has to get done each day or week? Well, keeping a blog does take some time and effort but the payout is enormous. There are so many advantages to adding a blog to your web site that, frankly, you really must have one.

How to start? Where to start? What to say? And how do you say it? New site owners may have a lot of questions about building a blog but almost all web experts agree that a blog helps drive traffic to a site. A blog also improves your ranking with search engines, moving you up higher on search engine results pages, also called SERPs.

So, here are some tips to create a blog and keep it working to the advantage of your on-line business. If you build a blog, they will come.

1. Choose a web host that offers a free blogging module.

There are free blogging applications like Google’s Blogger. And there are other blogs, like typepad.com, that charge a small fee each month. But the fact is, these are called third-party blogging platforms.

The problem with these blogging platforms is that they come with a long list of terms of service or TOS. WordPress, for example, will suspend a blog if it’s too “commercial.” They’ll suspend your account if they think your blog is too self-serving. In fact, you’re at the mercy of some junior editor somewhere who thinks you blog contains too many self-serving links or places too much emphasis on your business!

So, control your own blog. A good web host will offer one or two FREE blog modules that can be added to your web site with a couple of clicks. Most come with templates that can be customized to fit in with the design of your web site so site and blog become a seamless whole.

Before you sign on with a web host, make sure they offer at least one blog module, like phpBlog. These single party blogging apps are yours to do with as you see fit so you never see that dreaded 404 error message – web site not found – when some unknown person in some unknown location decides to suspend your account because your blog is too commercial. And once a blog is suspended by a third party, getting it reinstated is virtually impossible.

2. Use your blog to provide information, NOT sales copy.

It’s fine to add a little sizzle to your web site copy – a list of features, a longer list of benefits, warranties, guarantees and so on. Site visitors expect to see this kind of sales text on the pages of your web site – everything from product descriptions to your unique positioning statement of UPS (what makes you different from the competition).

Use your blog to provide good, useful information. Why? Because if the information is good and easy-to-implement, visitors will keep coming back. And the more frequently they come back, the more likely they are to perform your most desired action (MDA), whether it’s to buy something or to pick up the phone to make an appointment.

Blogs create site stickiness and that’s a good thing. In fact, if a visitor bookmarks your blog, you’ve hit a grand slam. That visitor likes what s/he saw so much they’re coming back…and maybe this time they’ll buy something.

3. Keep your blog up to date.

Add new blog posts at least twice a week. If return visitors come back and see the same-old-same-old, they won’t come back as often. In fact, they may not come back at all so keep your content fresh by adding new posts regularly – a minimum of twice a week.

4. Submit your blog to search engines.

Search engine spiders love green content. It’s bot food and they gobble it up like kids gobble gummi bears. But it may take a while for a search engine to crawl your blog and start delivering links on the search engine results pages.

Submit your blog to Google, Ask, Yahoo, Bing and the other search engine powerhouses. But don’t forget to submit your blog to Technorati.com – the search engine for blogs. When people are looking for the latest information, or a different point of view, they turn to Technorati.com to find the latest, best information – fast.

5. Maintain a blog archives.

If you post twice weekly, that piece you ran two months ago is already starting to look a little stale, even though the information is as current as today’s headlines.

Create a blog archive to store your older posts. Also, add a SEARCH feature that enables blog visitors to enter search terms and words to locate the precise blog post they’re looking for.

6. Stay focused.

If your blog is about marathon running, an article on your new iPad isn’t what readers expect. They expect good, solid information about training for their next marathon so stay on point.

Add anchor text to your blog – embedded links that take readers to the exact page of your web site that sells the product or service under discussion on the blog. This helps visitors find the information on site without having to return to the home page and start clicking on navigation links.

7. Keep It Unique

When Google announces changes in its algorithm, every web site-related blog covers it. The change becomes ubiquitous and your little post becomes invisible. There are always bigger, better known blogs on every subject from dairy farming to wind farming.

Find a new “hook,” or a new point of view to make yourself stand out. Some bloggers tout controversy and encourage flame wars by posting provocative content – content that provokes a reaction from the reader. This is fine if your site is based on political analysis. A good debate keeps people interested. Some readers may even begin to contribute, adding to the threads.

However, making angry a potential buyer of your goods or services is going to have an impact on sales – and not a good one. Yes, controversy sells in some arenas but in the running shoe market, controversy isn’t such a good idea. But a review of the latest offering from Nike will keep those runners coming back – and maybe even buying something.

8. Make it Attractive

Blogs employ templates, for the most part, though there are numerous desktop blogger apps that deliver a blank slate so you can create a blog like no other.

Add pictures – eye candy. Also, a picture on the web IS worth a thousand words. If you’re selling a special kind of insert for the marathoner’s running shoes, a cross-section shows how that insert benefits the runner.

Charts, graphs and other graphics are also a great way to present a lot of information in a simple-to-understand format. It’s a lot easier to assess a pie chart than it is to read three pages of text that provide the same information as that pie chart so break up your blog posts with pictures, charts, graphs, videos and other media.

If it looks good, you’re ahead of the game right from the start.

9. Make it easy for readers to flog your blog.

Add a simple module that enables readers to Retweet a blog post or to post on Facebook, Plurk,Ttechnorati, Digg, reddit and other sites that enable readers to identify good content.

Add a module to each blog post that enables readers to tell others through social media, “Hey, look over here at this. It’s good.” Rely on your regular readers to build your blog’s reputation.

10. Use High-Traffic Days to Enhance Your Reputation

Some of your posts will be better than others. Some will be better received. Track your blog metrics on digg.com., reddit.com. and other sites that allow readers to vote for good content.

On days when your post is Retweeted on Twitter 20 times, or on a day when your post breaks into the top 20 diggs on Digg.com, immediately follow up with more quality content. You’ll see your blog traffic jump from 20 visitors to 200 visitors in one day. The next day, make sure you post the best blog post you’ve ever written because at least some of those 200 new readers are going to return to see if that cool post was a fluke or your blog really is as good as it appears to be.

Bottom line? Blogs are link bait. They’re useful in building a site community – a collection of fans that comes back daily. Blogs are easy to update so you can announce sales or specials without having to call in your programmer. And, blog posts create good- will because you’re providing solid, unbiased information, not a steaming pile of hype.

Build a blog and enjoy the benefits. A good web host will even help you install a blog module at no additional cost. That’s a web host you want to work with.

Shop around. Check to see if blog mods are included. If not, find a host that lets you keep your site fresh and new.

That’s what keeps your visitors coming back and performing the MDA. Oh, and isn’t that why you built that web site in the first place?

You bet it is!

Commercial Loans For Borrowers With Bad Credit

Borrowers with bad credit that are seeking commercial loans will often face a difficult process, expensive loan options and many “no’s”. Even though it is a tough situation, borrowers should try to not get discourage and to stay patent as their solution may be just around the around the corner.

What are the potential commercial loan options for borrowers with bad credit? If the borrower operates their business out of the subject property than one of the best programs will be the SBA commercial loans. This often comes as a surprise to many that have shopped for SBA loans and found the underwriting criteria as difficult as conventional sources.

The thing to keep in mind here is that the SBA does not dictate any credit score type restrictions. It’s the lenders themselves that establish credit score minimums. So borrowers need to find the SBA lenders that will have flexibility with this component. For example we work with a few SBA Lenders that will go down to 580 and a few that will lend to borrowers with scores in the low 500’s with good compensating factors. The key here for borrowers to remember that it’s not the SBA that dictates the credit score criteria but the funding bank.

Compensating factors include high liquidity, strong business cash flow, solid experience and often a good story behind the credit issues. Lenders will often be more satisfied and more willing to lend to borrowers that had, for example medical issues, that have been resolved and that the borrower has managed to turn their situation around (even though there score may not yet reflect it). Borrowers that can’t document a turn around and or can’t give a good reason why their score is low will have a much harder time getting a bank to consider their request.

There are two types of SBA loans the 504 and the SBA 7a. The 504 is geared for purchases only and the minimum loan amount is often $2,000,000. Borrowers with bad credit will have a harder time getting approved for this loan. The SBA 7a loan will often be more geared towards borrowers with credit issues. The program will often go to 85% or even 90% loan to value in some cases. The typical loan amount will range from $400,000 – $2,000,000. Some lenders will allow borrowers to roll in other business debt (such as business credit cards) which can often help improve borrower’s credit score.

Not all SBA lenders are the same and for borrowers with bad credit seeking commercial loans this is a very important idea to keep in mind. You will need to call many lenders to find the one that is willing to hear the “story”.